The Ferguson Seminar in Publishing at William & Mary is a program of the Career Center. The first Ferguson Seminar was in October 1970 and it was an annual seminar up through 1972. Beginning in 1973, it became a biennial seminar.
Creation and History
The Ferguson Seminar in Publishing at the College of William & Mary has its roots in an effort to honor William Cross Ferguson after his death in April 1967. William C. Ferguson was a graduate of the College of William & Mary, class of 1916. After serving in the United States Army in World War I, he began a career in the book publishing industry, ultimately becoming editor-in-chief, secretary, and president of the World Book Company, as well as director and treasurer of the American Textbook Institute. His experience in the publishing world led to his desire to establish a publishing seminar at his alma mater - something that remained unrealized at the time of his death. His brother Dr. Walter F. C. Ferguson, William & Mary class of 1919, wished to honor his brother and as such, established the William C. Ferguson Endowment. The purpose of the seminar at its conception was to serve as a means to "promote interest in publishing as a career for William & Mary Students." (Kathleen S. Micken to Mr. Warren Heemann, College of William & Mary Interdepartmental Communication, Funding for the Ferguson Seminar in Publishing, 24 May 1977, Ferguson Seminar in Publishing Records, Box 1: Folder 2 "Correspondence-General, 1970-1981," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) The initial gift of $50,000 was given in 1968 and the Board of Trustees adopted the resolution formalizing the seminar's existence in September 21, 1968.(Executive Committee of the Endowment Association of the College of William & Mary in Virginia, Inc., Resolution IX, passed 22 September 1973, Office of the President, Thomas A. Graves, Jr., Box 7, Folder 25 "Ferguson Seminar on Publishing", Special Collections Research Center, Earl Gregg Swem Library, William & Mary)
The first seminar was held on October 16, 1970. Carroll G. Bowen, President of Franklin Book Programs, Inc., presented a paper entitled "The Role of the University Press in American Publishing," which was followed by a panel discussion. This particular event differed from subsequent events, and the Ferguson Seminar points to 1971 as its origin date, with the first seminar occurring on March 23, 1972. The reason for this perhaps relates to the establishment of the committee following the 1970 event. In October of 1972, the Committee decided to make the seminar a biennial event in order to allow a 24 month interlude during which time the endowment might accumulate more money, thus allowing for "a first-rate seminar."(Norman Fiering to Jack Willis re: Revision of the Terms of the Ferguson Grant, 18 October 1972, Ferguson Seminar in Publishing Records, Box 1: Folder 2 "Correspondence-General, 1970-1981," Special Collections Research Center, Earl Gregg Swem Library, William & Mary)
Following the successful seminar in 1970, Melville Jones, Vice President of Academic Affairs at the College of William & Mary asked professors Robert Maccubbin, Stephen Kurtz, William Swindler, William Pollard, Carl Dolmetsch, and Joseph Rountree to serve on the first Ferguson Seminar Committee. The committee first met in early 1971 with the intent of beginning preparations for the 1972 seminar. The seminar began on March 23, 1972 and continued until March 24th. The English Department and Swem Library were both involved. Professor Robert P. Maccubbin, a professor in the Department of English, served as committee chair, and Swem Library exhibited the "1971 Fifty Books of the Year," intended to represent the zenith of book design and production for the year. The committee continued to meet, and in 1984 was given the freedom to select its own members and chair and was taken out of the college committee list and rotation schedule.(Linda Collins Reilly, Associate Provost to members of the Training in Publishing Procedures, College of William & Mary Interdepartmental Communication, 29 August 1984, Ferguson Seminar in Publishing Records, Box 1: Folder 15 "Purpose of Committee and Method of Selection, 1980-1984," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) The committee stresses the necessity of involvement by all members in the publishing industry. Editors form the Institute of Early American History and Culture as well as the Director of Publications of Colonial Williamsburg have all been heavily involved.(John E. Selby to Linda Collins Reilly, Associate Provost, College committee structure, 8 November 1983, Ferguson Seminar in Publishing Records, Box 1: Folder 15 "Purpose of Committee and Method of Selection, 1980-1984," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) The College of William & Mary Career Center began to be included on the program for the seminar beginning in 1975. In 1992, the committee and the Career Center also began receiving help from the College of William & Mary's Alumni Publishing Advisory Group (PAGE).
The Ferguson Committee began encountering monetary difficulties in the late 1970s, prompting the members to consider new methods of gaining increased funds. In addition to approaching certain individuals for donations, the committee members also discussed approaching remaining members of the Ferguson family in 1977 in order to increase the endowment. They did not seem particularly optimistic about this possibility, since many of the remaining members either lacked funds equal to Dr. Walter F. C. Ferguson or had passed away.(Kathleen S. Micken to Mr. Warren Heemann, College of William & Mary Interdepartmental Communication, Funding for the Ferguson Seminar in Publishing, 24 May 1977, Ferguson Seminar in Publishing Records, Box 1: Folder 2 "Correspondence-General, 1970-1981," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) In 1979, a suggestion was made by Joseph Rountree to change the title of the seminar to decrease the importance of the Ferguson name in order to encourage others to donate money. This plan was adopted, and that year, the Seminar was referred to as "A Seminar on Publishing Sponsored by the William C. Ferguson Endowment." The name of the committee was also changed in the fall of 1979 from the "Ferguson Seminar Committee" to the "Committee on Training in Publishing Procedures." In addition to opening up new avenues of fundraising, the committee also hoped to more clearly explain the purpose of the seminar.
The Ferguson Scholarship was initially created as a scholarship to allow a recent William & Mary graduate to attend the Radcliffe College Summer Course in Publishing Procedures. The scholarship was proposed in October of 1972 and the first scholarship winner was Martha Keating in 1973. The scholarship was originally proposed as $811, the cost of attendance at the Radcliffe College Summer Course, but the amount has since been increased to up to $5000. The scholarship was initially funded by the Ferguson Endowment, but in 1980 it began to receive monetary support from the Harry L. Blair Endowment as well. Harry L. Blair was also an alumnus of the College of William & Mary, who attended from 1925 to 1926.(Program, the Committee on Training in Publishing Procedures of the College of William & Mary presents A Seminar on Publishing, 7-8 November 1985, Ferguson Seminar in Publishing Records, Box 1: Folder 16 "Seminar Programs, 1970-2008," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) Blair left the College a sum of $23,695.03 which was established by the college as an endowment for "the purpose of funding scholarship aid for career preparation in publishing and journalism."(Board of Visitors College of William & Mary, Establishment of the Harry L. Blair Scholarship Endowment Fund, 22-23 February 1980, Ferguson Seminar in Publishing Records, Box 1: Folder 1 "Budget, 1979-1985," Special Collections Research Center, Earl Gregg Swem Library, William & Mary)
The location of the program funded has also changed to include a program at New York University and Denver Publishing as well as continuing to allow students to attend the Radcliffe Program which has become the Publishing Program at Columbia University.(Deidra A. Denson, "Ferguson Publishing Seminar: Future Publishers Learn the Tricks of the Trade," Dog Street Journal, 17 November 2008, accessed 5 October 2011, http://www.dogstreetjournal.com/story/4351) A prominent speaker the past decade has been Scott Moyer who graduated from the College of William & Mary in 1990 and obtained his Masters Degree from the College in 1991. Moyer was a recipient of the Ferguson-Blair Scholarship in the spring of 1991.
While the ultimate aim of the seminar has remained the same, a number of facets of the seminar have changed over the years. In addition to the later restriction of program attendance to students of the College of William & Mary, the price of registration has also increased over the years. Initially, the price was $3, but it has since been raised to $10 in order to help offset operating costs. In recent years, there have also been a number of William & Mary alumni speakers. In 1985, the program began highlighting its speakers who were graduates of the college, something that continues to today. Also, the seminar has invited past attendees and scholarship winners who have gone on to a career in publishing to return to address the current year's participants. In particular, they speak to opportunities available to recent graduates in the publishing world. The first such alumni participation came in 1973 when recent alumni of the College of William & Mary were invited to an open discussion at the close of the seminar where they were to address students about the possibilities in the field.(About the Ferguson Seminar in Publishing November 15 and 16, 1973, Office of the President, Thomas A. Graves, Jr., Box 7: Folder 24 "Ferguson Seminar in Publishing, 1969-1973," Special Collections Research Center, Earl Gregg Swem Library, William & Mary) This tradition continues today and many of the speakers invited to present in all areas are alumni of the college, lending credence to the idea that from its conception the seminar has strived to both encourage and showcase the college's graduates.
Presenters
1970
"The Role of the University Press in American Publishing"
- Carroll G. Bowen, President of Franklin Book Programs, Inc.
Panel:
- Whitney Blake, Editor-in-Chief Yale University Press
- Robert J. Zenowich, Director, Athenaeum Publishers
- Matthew J Bruccoli, Editor, Fitzgerald/Hemingway Annual, Professor of English at the University of South Carolina
- Jack G. Goellner, Editorial Director, Johns Hopkins Press
1972
Address: "After the Book..." by George Steiner, Extraordinary Fellow, Churchill College, Cambridge
Seminars in Editing:
- Pace Barnes, Editor, General Books Dept.; Holt, Rinehart & Winston
- Thomas H. Lipscomb, Editor-in-Chief; Dodd, Mead, & Company
- Sheldon Meyer, Executive Editor, Trade Dept.; Oxford University Press
- Alfred E. Prettyman, Publisher; Emerson Hall
Seminars and Practical Workshops in Design and Production
- Joyce Kachergis, Design and Production Manager; University of North Carolina Press
- Richard J. Stinely, Assistant Director of Publications; Colonial Williamsburg Foundation
Seminars in Sales and Marketing:
- John V. Brain, Marketing Manager; The Johns Hopkins University Press
- Ronald Busch, vice President of Marketing and Corporate Development; Bantam Books
- Lyn Hart, Acquisitions Librarian; Enoch Pratt Free Library, Baltimore
- Bertrand W. Lummus, Social Sciences Editor, College Division; D.C. Heath & Company
1973
Address: "The Renaissance of Books" by Northrop Frye, University Professor University of Toronto
Varieties of Publishing:
- Pace Barnes, Senior Editor, General Books, Holt, Rinehart and Winston, Inc.
- Ronald Busch, Vice-President of Marketing and Corporate Development, Bantam Books, Inc.
- David Horne, Director, The University Press of New England
- Bertrand W. Lummus, Editor, College and Professional Divison, Macmillan Publishing Co., Inc.
The Work of the Copy Editor:
- Catherine Seybold, Senior Manuscript Editor, The University of Chicago Press
Production and Design:
- Joyce Kachergis, Production Design Manager, The University of North Carolina Press
- Richard Stinely, Assistent Director of Publications, Colonial Williamsburg Foundation
A Career in Publishing:
- Panel Discussion: all presenters plus Mrs. Diggory Venn, Director, Radcliffe College Publishing Procedures Course
1975
Address: "The Book in the Immigrant Culture" by Irving Howe, Distinguished Professor of English, City University of New York; Editor, Dissent Magazine
Varieties of Publishing:
- Barbara A. Bannon, Senior Editor Publishers Weekly
- Marcia Magill, executive Editor, G. P. Putnam's Sons
- John B. Putnam, Executive Director, The Association of American University Presses, Inc.
- Richard P. Zeldin, President, Xerox College Publishing
- Phillip Grushkin, Book Designer, Englewood, New Jersey
From Manuscript to Book:
- Joy Dickinson Barnes, Associate Editor, Institute of Early American History and Culture
- Peter Mollman, Vice President, Production, Random House, Inc.
- Dorothy B. Sutherland, Production Consultant, New York
A Career in Publishing:
- Panel Discussion: all presenters plus Mrs. Diggory Venn, Director, Radcliffe College Publishing Procedures Course
1977
Address: "Reading, Technology, and the Nature of Man" by Walter J. Ong, S. J., Professor of English and Professor of Humanities in Psychiatry, St. Louis University
Varieties of Publishing: - Alan D. Williams, Editorial Vice President, Viking Sr. Books, The Viking Press - Susan Hirschman, Vice President, William Morrow and Company - John T. Harney, General Manager, College Division, D. C. Heath and Company - J. G. Goellner, Director, The Johns Hopkins University Press - Slide lecture on book design David R. Godine, Publisher, Boston, Massachusetts
From Manuscript to Book - Donna Sheppard, Editor, Publications Department, the Colonial Williamsburg Foundation - Peter Mollman, Vice President, Production, Random House, Inc. - Dianitia Hutcheson, Publicity Manager Trade Division, J. B. Lippincott Company
A Career in Publishing: - Mrs. Diggory Venn, Director, Radcliffe College Publishing Procedures Course - Barbara J. Meredith, Coordinator, Publication Specialist Program, George Washington University - all other presenters
1979
Varieties of Publishing: (Trade Publishing) - Richard Seaver, Publisher, General Books Department (Trade) Holt, Rinehart and Winston - Barbara Bannon, Executive Editor, Publishers Weekly (Paperback, College Textbook, and Scholarly Publishing) - Ronald Busch, President and Publisher, Pocket Books - Stephen Dietrich, Eastern Regional Manager, College Division, McGraw-Hill Company - Gail Filion, Social Science Editor, Princeton University Press
From Manuscript to Book (Editing, Design, Production, and Publicity) - Donna Sheppard, Editor, Publication Department, The Colonial Williamsburg Foundation - Richard Hendel, Assistant Director and Designer, University of North Carolina Press - Peter Mollman, Vice President for Production, Random House - Daniel G. Harvey, Director of Publicity, Trade Books, Harper and Row
A Career in Publishing (Training Programs) - Mrs. Diggory Venn, Director, Radcliffe College Publishing Procedures Course - Barbara J. Meredith, Director, Center for Publishing, New York University - Judith Pappo, Coordinator, Publication Specialist Program, George Washington University
Getting a Job: A Panel Discussion - all presenters minus those presenting under the heading "Training Programs" - moderator: Joseph N. Rountree, Director of Publications, The Colonial Williamsburg Foundation
1981
Varieties of Publishing
Pre-Publication Activity: the Author, the Agent, and PW - Mary Craig, Author - Felicia Eth, Associate Director, Writers House - Barbara A. Bannon, Executive Director, Publishers Weekly
(Trade, Text, and Institutional - Ashbel Green, Vice-President and Senior Editor, Alfred A. Knopf - Bonnie Lieberman, Senior Editor, College Division, McGraw-Hill - Mark S. Carroll, Chief, Professional Publications, National Park Service
From Manuscript to Book
Editing
- Donna C. Sheppard, Editor, Department of Publications, The Colonial Williamsburg Foundation
Design, Production, and Publicity
- Stephen J. Kraft, Senior Designer, Smithsonian Institution Press - Thomas McGuire, Director of Manufacturing, St. Martin's Press - Daniel G Harvey, Director of Publicity, Trade, Books, Harper and Row
A Career in Publishing
Training Programs - Barbara J. Meredith, Director, Center for Publishing, New York University - Elizabeth A. Geiser, Publishing Institute, University of Denver - Judith Pappo, Coordinator, Publication Specialist Program, George Washington University
Getting a Job: Panel Discussion -Nancy Nooney Lammers, Editor/Writer, Congressional Quarterly - Jamie Baylis, Editorial Asst., Harper's Magazine - Beth Stark, Asst. Editor, Science 81 - All other presenters from previous sections except "Training Programs" - Moderator: Joseph N. Rountree, Director of Publications, The Colonial Williamsburg Foundation
1983
Varieties of Publishing
(Pre-Publication Activity: the Agent, the Editor, and PW)
- Ann Freedgood, Editor, Random House - Peter Matson, Literistic Ltd. - Barbara Bannon, Executive Editor, Publishers Weekly
(College, El-Hi, and University)
- Bobby A. Podstepny, Editor, Wadsworth Publishing Company - William G. Tucker, Vice President, Silver Burdett Company - Catherine Marshall, Managing Editor, University of Pittsburgh Press
From Manuscript to Book
(Editing)
- Priscilla Taylor, Deputy Manager of Editing-Writing Division, Editorial Experts, Inc.
(Design, Production, and Publicity)
- Louise Fili, Art Director, Pantheon Books Inc. - Thomas McGuire, Director of Manufacturing, St. Martin's Press - Daniel G. Harvey, Director of Publicity, Trade Books, Harper and Row
A Career in Publishing
(Training Programs)
- Jamie G. Baylis, Harper's Magazine - W. Thomas Prince, Esquire - Midge Stocker, Chicago, IL
(Getting a Job: Panel Discussion)
- all presenters - moderator: Joseph N. Rountree, Director of Publications, The Colonial Williamsburg Foundation
1985
Keynote Speaker: Elizabeth A. Geiser, Senior Vice President, Gale Research Company, and Director, The Publishing Institute, University of Denver
Varieties of Publishing
(Pre-Publication Activity: The Editor and the Agent)
- Stacy Prince, Associate Editor, Pocket Books - Eileen Fallon, Literary Agent, Barbara Lowenstein Associates - Martha Green, Senior Editor, Social Studies Department, El-Hi Division, D.C. Heath - Henry Y. K. Tom, Senior Social Sciences Editor, The Johns Hopkins University Press
From Manuscript to Book
(Manuscript Editing and Design)
- Mara T. Adams, Vice President, Editorial Experts, Inc. - Samuel Antupit, Vice President, Art Design, Harry N. Abrams, Inc.
(Publication and Publicity)
- Kathleen Grasso, Production Manager, Pantheon Books, Inc. - Daniel G. Harvey, Director of Publicity, Trade Books, Harper and Row, Publishers, Inc.
William & Mary Alumni in Book and Magazine Publishing
- Patricia Daniels, Writer/Editor, Time-Life Books, Inc. - W. Thomas Prince, Associate Editor, New York Magazine
A Career in Publishing
(Getting a Job: Panel Discussion)
- presenters split into two rooms - moderator: Joseph N. Rountree, Director of Publications, The Colonial Williamsburg Foundation
1990
Keynote Speaker: Betty Prashker, Vice President & Editor-in-Chief, Crown Publishers, Inc.
Overview of Publishing
- Ron Chambers, (Class of '66), Editor-in-Chief and General Manager, Praeger Publishers
Publishing Institutional Books
- Laura Jones Dooley, (MA '87), Editor, Yale University Press
Publishing Children's Books
- Catherine Rigby, (Class of '88), Editorial Assistant, Harper Collins-Publishers
Publishing Trade Books
-Paul D. McCarthy, (Class of '77), Senior Editor Pocket Books, Simon & Schuster
Book Design and Production
- Joyce Kachergis, Kachergis Book Design
Marketing and Publicizing Books
- Daniel Harvey, (Class of '68), Associate Publisher, G. P. Putnam's Sons
A Career in Publishing- Getting a Job)
- Three Panelists from Publishing Institutes Denver, Howard, Radcliff
1992
Overview of Publishing: Daniel Harvey, (Class of '68), Vice President, Deputy Publisher, G. P. Putnam's Sons
Publishing Trade Books
- Paul D. McCarthy, (Class of '77), Senior Editor Pocket Books, Simon & Schuster
Publishing Academic Books
- Mary Murrell, (Class of '89), Editor, Princeton University Press
Publicity and Promotion of Trade Books
- Scott Manning, Vice President, Director of Publicity William Morrow & Company
Book Production
- Mary Murrell
Publishing Children's Books
- Donna Sheppard, Senior Editor Colonial Williamsburg Foundation
Illustrating Children's Books
- Frances Mitchell, (Class of '60), Freelance Illustrator
Book Selling and Retailing
- Sheryl Stebbins, Director of Merchandising: Purchasing Waldenbooks
A Summary- Getting Started
- Daniel Harvey - Scott Moyers, (Class of '90, '91), Editorial Assistant, Doubleday Publishing Co. - Presenters from Publishing Institutes (unnamed)
1994
1996
1998
Held October 31, 1998
2000
Address: "Publishing and the Internet: Today and Tomorrow"
- Tom Lipscomb, (Class of '61), Chairman, The Center for the Digital Future
Panel Presentation (all presenters)
- Moderator: Paul McCarthy, (Class of '77), President and Editor-in-Chief, McCarthy Creative Services, and PAGE Chairman
Trade Editorial
- Scott Moyers, (Class of '90, MA '91), Senior Editor, Random House, and PAGE Vice Chairman
Books for Young Readers in the Media Age
- Elizabeth Shiflett, (Class of '96), Assistant Ediot, Pocket Books/Archway/Minstrel and Chairman, PAGE Membership Committee
Starting Out in Publishing
- Erin Clarke, (Class of '98), Assistant Editor, Random House
- Whitney Untiedt, (Class of '99), Assistant Editor, Maximum Golf Magazine
The Literary Agent
- Gary Morris, (Class of '89), Literary Agent, The David Black Agency
Book Publishing: The Wonderfully Portable Profession
- Apryl Motley, (Class of '93), Washington-based book publishing freelancer, and Chairman PAGE, Washington, DC Chapter
Job Opportunities at Magazines and Websites
- Allison Lynn, Bigwords.com. formerly wrote for People Magazine and Harper's Bazaar
- Whitney Untiedt
Publicity: The Art of Getting the Word Out
- Russell Perrault, Vice President, Director of Publicity, Vintage Books/Random House
2002
Getting Published From an Author's Point of View
- Susan Choi, Author of The Foreign Student
The Book Editor
- Scott Moyers, (Class of '90, MA '91), Senior Editor, Random House
The Role of the Publicist
- Stella Connell, The Connell Agency
Paperback Publishing
- Russell Perreault, Vice President, Director of Publicity Vintage Books
The Literary Agent
- Gary Morris, (Class of '89), The David Black Agency
Magazine Publishing
- Peter Wells, Senior Editor, Details Magazine
Getting into Publishing
- Erin Clarke, (Class of '98), Associate Editor, Random House
- Kelley McIntyre, (Class of '99), Junior Designer, Viking Children's Books
2004
Getting Published from the Author's Prospective
- Kate Sekules, Author of The Boxer's Heart: How I fell in Love with the Ring, and co-author of Marion Jones' Life in The Fast Lane
- Anthony Schneider, Author of Tony Soprano on Management: Leadership Lessons Inspired by America's Favorite Mobster
The Role of the Literary Agent
- William Clark, Founder/Owner, William Clark Associates
The Role of the Book Editor
- Scott Moyers, (Class of '90 MA '91), Senior Editor, Penguin Press
The Role of the Publicist
- Russell Perreault, Vice President & Publicity Director, Vintage, A Division of Random House
"First Book, Then Bust...Now What? Jobs in the On-Line Universe"
- Anthony Schneider
Magazine Publishing
- Kate Sekules, Contributing Editor (and Formerly Travel Editor), Food & Wine Magazine
Publishing Opportunities Outside of NYC
- William Vincent, (Class of '03), Houghton Mifflin, Boston
- Elizabeth Shiflett Encarnacion, (Class of '96), Senior Editor, Runnign Press Kids/ Perseaus Book Group, Philadelphia
2006
Getting Published from the Author's Prospective
- Sheri Holman, (Class of '88), Critically acclaimed author of The Dress Lodger and The Mammoth Cheese
The Role of the Literary Agent
- Gary Morris, (Class of '89), Literary Agent, The David Black Literary Agency
The Role of the Book Editor
- Scott Moyers, (Class of '90, MA '91), Editor-in-Chief, Penguin Press
The Role of the Publicist
- Russell Perreault, Vice President & Publicity Director, Vintage Books, a Division of Random House, Inc.
Young Professionals Panel
- Sara Brady, (Class of '03), Associate Editor, Premiere Magazine, Ferguson-Blair Scholarship Winner, Columbia Publishing Institute
- Allison Wortche, (Class of '04), Assistant Editor, Knopf & Crown Books for Young Readers, Random House, Inc., Ferguson-Blair Scholarship Winner, Columbia Publishing Institute
- Lisa Weinert, Senior Publicist Vintage Books/Anchor Books a Division of Random House, Inc.
- Paul Gilbert, (Class of '03), Managing Editorial Assistant, Ballantine Books, a Division of Random House, Inc.
2008
Getting Published from the Author's Prospective
- Sheri Holman, (Class of '88), Critically acclaimed author of The Dress Lodger and The Mammoth Cheese
The Role of the Literary Agent & Book Editor
- Scott Moyers, (Class of '90, MA '91), Literary Agent, The Wylie Agency, Inc.
The Role of the Publicist
- Russell Perreault, Vice President & Publicity Director, Vintage Books, a Division of Random House, Inc.
Magazine Publishing
- Kate Sekules, most recently Editor-in-Chief, Culture + Travel Magazine
- Dan Schumacher, (Class of '05), most recently Asst. Food Editor, Cottage Living
"Publishing in the International Arena" and "The Future of the Book, vis- -vis the Internet"
- Scott Moyers
2010
Getting Published from the Author's Prospective
- Sheri Holman, (Class of '88), Critically acclaimed author of The Dress Lodger and The Mammoth Cheese
The Role of the Literary Agent
- Scott Moyers, (Class of '90, MA '91), Literary Agent, The Wylie Agency, Inc.
The Role of the Book Editor
- Rachel Kahan, (Class of '96), Senior Editor, Putnam
The Role of the Publicist
- Russell Perreault, Vice President & Publicity Director, Vintage Books, a Division of Random House, Inc.
Magazine Publishing
- Peter Trippi, (Class of '87), Magazine Editor, FineArtConoisseur
Marketing
- Mary Mitchell, (Class of '85), Senior Vice President for Strategic Marketing, Scholastic
Panel Featuring Recent Alumni
- Stephanie Anderson, (Class of '04), Production Editor, Scholastic
- Christina Tucker, (Class of '07), Assistant Editor, Yale University Press
- Ashley Pattison, (Class of '07), Marketing Coordinator, Henry Holt (McMillan)
2012
Getting Published from the Author's Perspective
- Susan Choi, BA '90, Yale University, MFA Cornell University. Critically acclaimed author of The Foreign Student, American Woman and A Person of Interest
The Role of the Literary Agent
- Scott Moyers, BA '90, MA '91, Vice President & Publisher, The Penguin Press
The Role of the Book Editor
- Scott Moyers, BA '90, MA '91, Vice President & Publisher, The Penguin Press
- Christina Tucker, BA '07, Assistant Editor, Yale University Press
The Role of the Publicist
- Scott Moyers, BA '90, MA '91, Vice President & Publisher, The Penguin Press
- Ashley Pattison McClay, BA '07, Marketing Manager, Penguin Group USA
Online Publishing Panel
- Kate Sekules, Founder, ReFashioner.com
- Justin Miller, BA '13, Intern at OUT Magazine & OUT.com. Former Intern at BULLETT Media.com
The Publisher's Perspective: Radical Changes in the Publishing Industry
- Scott Moyers, BA '90, MA '91, Vice President & Publisher, The Penguin Press
2015
Getting Published from the Author's Perspective
- Susan Choi, BA '90, Yale University, MFA Cornell University. Critically acclaimed author of The Foreign Student, American Woman, A Person of Interest and My Education
The Role of the Literary Agent
- William Clark, Wim Clark Associates
The Role of the Book Editor
- Scott Moyers, BA '90, MA '91, Vice President & Publisher, The Penguin Press
The Role of the Publicist
- Russell Perreault, Vice President , Executive Director of Publicity & Social Media, Vintage/Anchor Book, A Division of Random House
Digital Publishing Panel
- Justin Miller, BA '13, Digital Graphic Designer at Men's Health/Women's Health
- Katherine Zantow, BA '11, XML Content Specialist at Oxford University Press
References
- Association of American Publishers, Professional and Scholarly Publishing Division. "Explore the World of Professional & Scholarly Publishing." Hanover: The Sheridan Press, Inc., 2002. Accessed 19 October 2011. http://www.pspcentral.org/careers/careers.pdf.
- "Ferguson Publishing Seminar: Future Publishers Learn the Tricks of the Trade," Deidra A. Denson, Dog Street Journal 17 November 2008. Accessed 5 October 2011.
- Ferguson Seminar in Publishing Records, Special Collections Research Center, Earl Gregg Swem Library, William & Mary.
- Box 7: Folder 24 "Ferguson Seminar in Publishing, 1969-1973", Office of the President, Thomas A. Graves, Special Collections Research Center, Earl Gregg Swem Library, William & Mary.